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We’re Building Something Big
From lumber mills and secondary manufacturers to industrial producers and associations, the time is now to secure our industry’s future! Join our efforts!
RAHC October 2021 Update
The Real American Hardwood Coalition had a busy summer and we are heading towards an exciting fall. The big news is that we have begun work on the consumer-facing website, now that we have developed the site where hardwood industry companies can get information about the RAH campaign and download our logo and other materials. The…
RAHC August 2021 Update
The dog days of summer are upon us, but oppressive heat and scheduled vacations have not stopped the Real American Hardwood Coalition from pushing forward with our agenda. In the last few months, we have presented our plan to industry groups across the country, including the National Wood Flooring Association, IHLA, the National Council of Forestry…
RAHC July 2021 Update
It’s official! The Real American Hardwood™ campaign has launched! The Real American Hardwood (RAH) logo is now available for download and use across the hardwood industry spectrum. Companies have already begun to download and consider how to best use the RAH branding materials. We are looking forward to seeing the RAH logo on hardwood products, printed promotional…
RAHC April 2021 Update
Interest and excitement about the RAH campaign continues to grow, as information spreads throughout the industry. Hardwood associations have begun meeting in person after a year of Zoom calls and virtual meetings, and members of the RAHC Board have been featured on numerous program agendas, providing progress updates, and answering questions. Common inquiries include: Where…
RAHC 2020 Update
Real American Hardwood is a material that has meaning. That has history. That is uniquely beautiful, warm and one of a kind; as though touched by nature’s fingerprint. It’s the most beautiful building product out there, the one that other imitation products strive to be. It pulls everything together just by being itself. It’s simple…
RAHC October 2020 Update
In late August, the Real American Hardwood Promotion Coalition (RAHPC) conducted several webinars to update funding partners, industry affiliates and industry stakeholders regarding work-to-date, and specifically the findings of the completed “research phase,” or Step One in the process of developing an over-arching brand identity for American Hardwood. If you were unable to participate, the…
RAHC August 2020 Update
Webinar Now Available The Real American Hardwood Coalition (RAHC) was formed by a group of hardwood association leaders in 2019 to identify the opportunities and challenges in promoting the American hardwood industry to the domestic market. The first phase of RAHC’s work focused on conducting and analyzing research on why customers purchase hardwood products or…
RAHC July 2020 Update
The Real American Hardwood Coalition (RAHC) continues to make great strides forward, despite the COVID-19 pandemic. All research, which encompassed a wide audience of consumers, architects, contractors, home renovators, designers, millennials, and Gen Xers, has been conducted, analyzed, and placed in the hands of the brand accelerator. Marketing consultants have developed a preliminary Go-To-Market Playbook…
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