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RAHC July 2021 Update

It’s official! The Real American Hardwood™ campaign has launched! The Real American Hardwood (RAH) logo is now available for download and use across the hardwood industry spectrum.  Companies have already begun to download and consider how to best use the RAH branding materials. We are looking forward to seeing the RAH logo on hardwood products, printed promotional…

RAHC April 2021 Update

Interest and excitement about the RAH campaign continues to grow, as information spreads throughout the industry. Hardwood associations have begun meeting in person after a year of Zoom calls and virtual meetings, and members of the RAHC Board have been featured on numerous program agendas, providing progress updates, and answering questions. Common inquiries include: Where…

RAHC 2020 Update

Real American Hardwood is a material that has meaning. That has history. That is uniquely beautiful, warm and one of a kind; as though touched by nature’s fingerprint. It’s the most beautiful building product out there, the one that other imitation products strive to be. It pulls everything together just by being itself. It’s simple…

RAHC October 2020 Update

In late August, the Real American Hardwood Promotion Coalition (RAHPC) conducted several webinars to update funding partners, industry affiliates and industry stakeholders regarding work-to-date, and specifically the findings of the completed “research phase,” or Step One in the process of developing an over-arching brand identity for American Hardwood. If you were unable to participate, the…

RAHC August 2020 Update

Webinar Now Available The Real American Hardwood Coalition (RAHC) was formed by a group of hardwood association leaders in 2019 to identify the opportunities and challenges in promoting the American hardwood industry to the domestic market. The first phase of RAHC’s work focused on conducting and analyzing research on why customers purchase hardwood products or…

RAHC July 2020 Update

The Real American Hardwood Coalition (RAHC) continues to make great strides forward, despite the COVID-19 pandemic. All research, which encompassed a wide audience of consumers, architects, contractors, home renovators, designers, millennials, and Gen Xers, has been conducted, analyzed, and placed in the hands of the brand accelerator. Marketing consultants have developed a preliminary Go-To-Market Playbook…

RAHC June 2020 Update

The Real American Hardwood Coalition (RAHC) is making critical progress on efforts toestablish a united marketing strategy for the American hardwood industry. The RAHC is avidlycollaborating with industry leaders and the hired brand accelerator and data teams despite the COVID‐19 obstacles. Zoom is becoming a key tool among everyone. As of today, we are in…

RAHC April 2020 Update

Hardwood Promotion Makes Progress in April The Real American Hardwood Coalition (RAHC) continues its progress in April to establish aunited marketing strategy for the American hardwood industry. The RAHC has generated more than $238,000 from 25 industry associations and is funding research andbrand development. In April, the team completed online research with home renovators, millennialswho…

RAHC March 2020 Update

The Real American Hardwood Coalition (RAHC) is making crucial progress on efforts to establish a united marketing strategy for the American hardwood industry.  The RAHC met at the Indiana Hardwood Lumbermen’s Association meeting in February and discussed recent accomplishments and upcoming action. To date, the RAHC has generated over $238,000 from 25 industry associations.  Those…


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