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Real American Hardwood Promotion in 2023
Visit the New Consumer Website
The Real American Hardwood Coalition is excited to announce the launch of the Real American Hardwood consumer site. The site is designed to inspire and educate consumers. See the site here!
What’s Next for the RAHC Heading Into 2023?
In 2019, two dozen industry associations united to form the Real American Hardwood Coalition (RAHC) to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. Fast forward to 2022—and backed by the support of 30 associations and 130+ companies and individuals—much has been accomplished, headlined by the…
RAH News – October 2022
RAHC October 2022 Update Great news out of Cleveland, as the Real American Hardwood initiative picked up steam, rocking and rolling its message through the NHLA convention. Opening with an aspirational (and inspirational) video, set to Creedence Clearwater Revival’s “Fortunate Son,” Canvas gave the audience a sizzling preview of their marketing strategy, and detailed a three-year…
RAHC Launches Consumer Website
The Real American Hardwood Coalition (RAHC), a domestic, industry-wide promotion initiative for Real American Hardwood™ products, has launched a website at RealAmericanHardwood.com designed to inspire and educate consumers. “The website takes visitors on a digital journey to learn how and why they should choose Real American Hardwood flooring, cabinetry, millwork, furniture, and other goods for…
“Ted Talk” about Real American Hardwood (Editorial)
By Ray Moistner, Executive DirectorIndiana Hardwood Lumbermen’s Association “Every man owes a part of his time and money to the business or industry in which he is engaged. No man has the moral right to withhold his support from an organization that is striving to improve conditions within his sphere.” – Teddy Roosevelt For the…
RAH News – April 2022 Update
RAHC Board Gets Consumer Site Preview We all know that hardwoods give a home style, class, and an air of affluence. We know they provide enduring beauty and a reflection of the owner’s personal taste. And we know they add warmth. But is that enough to sway a consumer away from substitute products that seek…
RAHC News – March 2022 Update
RAH Sees Steady Growth While Touring the Country By: RAHC Board of Directors It’s convention and annual meeting time for many of the hardwood industry associations around the country, and the Real American Hardwood Coalition is on the road and sharing our recent progress at many of them. Over 30 associations comprise the coalition, and…
RAHC NEWS – February 2022 Update
The RAHC Board of Directors continues to meet weekly, and each week there is progress made on the Real American Hardwood promotional campaign. We are also keeping our finger on the pulse of industry trends and market share opportunities for our competitors, as they help shape the messaging and the evolution of our campaign. There…
2021 Year End RAHC Update
The Real American Hardwood Coalition (RAHC) has been busy this fall, and exciting plans are coming together for our industry-wide promotional efforts. The big news heading into 2022, is that the RAHC Board of Directors has selected CANVAS United, a renowned digital agency, to develop the consumer facing website, and we’re excited to report that…
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