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We’re Building Something Big
From lumber mills and secondary manufacturers to industrial producers and associations, the time is now to secure our industry’s future! Join our efforts!
RAH News – April 2022 Update
RAHC Board Gets Consumer Site Preview We all know that hardwoods give a home style, class, and an air of affluence. We know they provide enduring beauty and a reflection of the owner’s personal taste. And we know they add warmth. But is that enough to sway a consumer away from substitute products that seek…
RAHC News – March 2022 Update
RAH Sees Steady Growth While Touring the Country By: RAHC Board of Directors It’s convention and annual meeting time for many of the hardwood industry associations around the country, and the Real American Hardwood Coalition is on the road and sharing our recent progress at many of them. Over 30 associations comprise the coalition, and…
RAHC NEWS – February 2022 Update
The RAHC Board of Directors continues to meet weekly, and each week there is progress made on the Real American Hardwood promotional campaign. We are also keeping our finger on the pulse of industry trends and market share opportunities for our competitors, as they help shape the messaging and the evolution of our campaign. There…
2021 Year End RAHC Update
The Real American Hardwood Coalition (RAHC) has been busy this fall, and exciting plans are coming together for our industry-wide promotional efforts. The big news heading into 2022, is that the RAHC Board of Directors has selected CANVAS United, a renowned digital agency, to develop the consumer facing website, and we’re excited to report that…
RAHC October 2021 Update
The Real American Hardwood Coalition had a busy summer and we are heading towards an exciting fall. The big news is that we have begun work on the consumer-facing website, now that we have developed the site where hardwood industry companies can get information about the RAH campaign and download our logo and other materials. The…
RAHC August 2021 Update
The dog days of summer are upon us, but oppressive heat and scheduled vacations have not stopped the Real American Hardwood Coalition from pushing forward with our agenda. In the last few months, we have presented our plan to industry groups across the country, including the National Wood Flooring Association, IHLA, the National Council of Forestry…
RAHC July 2021 Update
It’s official! The Real American Hardwood™ campaign has launched! The Real American Hardwood (RAH) logo is now available for download and use across the hardwood industry spectrum. Companies have already begun to download and consider how to best use the RAH branding materials. We are looking forward to seeing the RAH logo on hardwood products, printed promotional…
RAHC April 2021 Update
Interest and excitement about the RAH campaign continues to grow, as information spreads throughout the industry. Hardwood associations have begun meeting in person after a year of Zoom calls and virtual meetings, and members of the RAHC Board have been featured on numerous program agendas, providing progress updates, and answering questions. Common inquiries include: Where…
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