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RAHC 2020 Update

Real American Hardwood is a material that has meaning. That has history. That is uniquely beautiful, warm and one of a kind; as though touched by nature’s fingerprint. It’s the most beautiful building product out there, the one that other imitation products strive to be. It pulls everything together just by being itself. It’s simple…

RAHC October 2020 Update

In late August, the Real American Hardwood Promotion Coalition (RAHPC) conducted several webinars to update funding partners, industry affiliates and industry stakeholders regarding work-to-date, and specifically the findings of the completed “research phase,” or Step One in the process of developing an over-arching brand identity for American Hardwood. If you were unable to participate, the…

RAHPC August 2020 Update

Webinar Now Available The Real American Hardwood Promotion Coalition (RAHPC) was formed by a group of hardwood association leaders in 2019 to identify the opportunities and challenges in promoting the American hardwood industry to the domestic market. The first phase of RAHPC’s work focused on conducting and analyzing research on why customers purchase hardwood products…

RAHPC July 2020 Update

The Real American Hardwood Promotion Coalition (RAHPC) continues to make great strides forward, despite the COVID-19 pandemic. All research, which encompassed a wide audience of consumers, architects, contractors, home renovators, designers, millennials, and Gen Xers, has been conducted, analyzed, and placed in the hands of the brand accelerator. Marketing consultants have developed a preliminary Go-To-Market…

RAHPC June 2020 Update

The Real American Hardwood Promotion Coalition (RAHPC) is making critical progress on efforts toestablish a united marketing strategy for the American hardwood industry. The Coalition is avidlycollaborating with industry leaders and the hired brand accelerator and data teams despite the COVID‐19 obstacles. Zoom is becoming a key tool among everyone. As of today, we are…

RAHPC April 2020 Update

Hardwood Promotion Makes Progress in April The Real American Hardwood Promotion Coalition (RAHPC) continues its progress in April to establish aunited marketing strategy for the American hardwood industry. The RAHPC has generated over $238,000 from 25 industry associations and is funding research andbrand development. In April, the team completed online research with home renovators, millennialswho…

RAHPC March 2020 Update

The Real American Hardwood Promotion Coalition (RAHPC) is making crucial progress on efforts to establish a united marketing strategy for the American hardwood industry.  The Coalition met at the Indiana Hardwood Lumbermen’s Association meeting in February and discussed recent accomplishments and upcoming action. To date, the RAHPC has generated over $238,000 from 25 industry associations. …


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