From lumber mills and secondary manufacturers to industrial producers and associations, the time is now to secure our industry's future! Join our efforts!
We’re Building Something Big
realamericanhardwood
RAHC July 2021 Update
It’s official! The Real American Hardwood™ campaign has launched! The Real American Hardwood (RAH) logo is now available for download and use across the hardwood industry spectrum. Companies have already begun to download and consider how to best use the RAH branding…
RAHC April 2021 Update
Interest and excitement about the RAH campaign continues to grow, as information spreads throughout the industry. Hardwood associations have begun meeting in person after a year of Zoom calls and virtual meetings, and members of the RAHC Board have been…
RAHC 2020 Update
Real American Hardwood is a material that has meaning. That has history. That is uniquely beautiful, warm and one of a kind; as though touched by nature’s fingerprint. It’s the most beautiful building product out there, the one that other…
RAHC October 2020 Update
In late August, the Real American Hardwood Promotion Coalition (RAHPC) conducted several webinars to update funding partners, industry affiliates and industry stakeholders regarding work-to-date, and specifically the findings of the completed “research phase,” or Step One in the process of…
RAHC August 2020 Update
Webinar Now Available The Real American Hardwood Coalition (RAHC) was formed by a group of hardwood association leaders in 2019 to identify the opportunities and challenges in promoting the American hardwood industry to the domestic market. The first phase of…
RAHC July 2020 Update
The Real American Hardwood Coalition (RAHC) continues to make great strides forward, despite the COVID-19 pandemic. All research, which encompassed a wide audience of consumers, architects, contractors, home renovators, designers, millennials, and Gen Xers, has been conducted, analyzed, and placed…
RAHC June 2020 Update
The Real American Hardwood Coalition (RAHC) is making critical progress on efforts toestablish a united marketing strategy for the American hardwood industry. The RAHC is avidlycollaborating with industry leaders and the hired brand accelerator and data teams despite the COVID‐19…
RAHC April 2020 Update
Hardwood Promotion Makes Progress in April The Real American Hardwood Coalition (RAHC) continues its progress in April to establish aunited marketing strategy for the American hardwood industry. The RAHC has generated more than $238,000 from 25 industry associations and is…
RAHC March 2020 Update
The Real American Hardwood Coalition (RAHC) is making crucial progress on efforts to establish a united marketing strategy for the American hardwood industry. The RAHC met at the Indiana Hardwood Lumbermen’s Association meeting in February and discussed recent accomplishments and…