About the Real American Hardwood Coalition

The Real American Hardwood Coalition (RHAC) is a voluntary, industry-wide domestic promotion initiative for American hardwoods led by national, regional and state hardwood association executives. Our goal is to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. We need your help to make this happen.

Our goals are to create real connections with consumers that will make a real impact on the wood industry. We will do this through a comprehensive marketing campaign that drives consumer demand for Real American Hardwood products.

The campaign kicks off with:

As our funding levels increase, we will increase our social media presence and search capabilities, add content to the website, and create additional in-store displays.

Together We All Grow

The RAHC is made up of 24 associations representing more than 2,100 companies from all hardwood producing states in the country. Together, we’re a strong, unbeatable team! The Real American Hardwood campaign maximizes impact when every industry stakeholder participates—from lumber mills and secondary manufacturers to industrial producers and associations. We will need everyone to be a part of the effort!

The Time is Now

To secure our industry’s future, we must unite toward a common goal. The Real American Hardwood Coalition was launched to meet the imperative goals of increasing markets and sales of Real American Hardwood products, celebrating the sustainability of hardwood goods, generating new products, and improving overall industry stability. The campaign focuses on driving consumer demand, knowing that as consumers increasingly select Real American Hardwood products our entire industry supply chain will benefit.

Support Funding Efforts

The RAHC is seeking the financial support for the campaign from regional and national industry trade groups and associations, hardwood and veneered hardwood producers, distributors, manufacturers, and suppliers. Support for the Real American Hardwood promotion campaign is voluntary, and we encourage all members of the industry to participate at any level they are able. Suggested annual contributions range from $600–$6,000.

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