The Real American Hardwood Coalition is a voluntary, industry-wide domestic promotion initiative for American hardwoods led by national, regional and state hardwood association executives. Our goal is to increase sales and improve industry stability by raising awareness of the benefits of Real American Hardwood. We need your help to make this happen.
With industry association and company support, the RAHC will execute a comprehensive marketing campaign to drive consumers to choose Real American Hardwood products. We will start by launching a $500,000 campaign that includes Paid Social Media, Paid Search, Media Relations, Consumer Website, and In-Store Promotion. With greater funding, we can expand the program’s impact.
The RAHC is seeking the financial support for the national campaign from regional and national industry trade groups and associations, hardwood and veneered hardwood producers, distributors, manufacturers, and suppliers. Support for the Real American Hardwood promotion campaign is voluntary, and we encourage all members of the industry to participate at any level they are able. Suggested annual contributions range from $600–$6,000.