Real American Hardwood Promotion in 2023
The RAHC is engaged in a multi-million dollar promotion campaign that’s designed to inspire and educate consumers on the benefits of Real American Hardwood products. The comprehensive campaign touts the advantages of hardwood through an interactive experience at RealAmericanHardwood.com, a robust social media strategy, and exciting digital content integrations and partnerships.
The RAHC is seeking the financial support for the national campaign from regional and national industry trade groups and associations, hardwood and veneered hardwood producers, distributors, manufacturers, and suppliers. Support for the Real American Hardwood promotion campaign is voluntary, and we encourage all members of the industry to participate at any level they are able. Suggested annual contributions range from $600–$6,000.
The RAHC has launched a website designed to inspire and educate consumers. The website takes visitors on a digital journey to learn how and why they should choose Real American Hardwood flooring, cabinetry, millwork, furniture and other goods for their homes. The industry now has an informative tool that’s setting the record straight and separating fact from fiction when it comes to the benefits of Real American Hardwood over look-alikes.
