Real American Hardwood Coalition

The Real American Hardwood Coalition (RAHC) is a voluntary, industry-wide, domestic initiative that seeks to promote Real American Hardwood™ products by educating consumers, increasing markets and sales, improving industry stability, and researching and developing new products.

Real Collaboration

Our Work

With industry association and company support, the RAHC will execute a comprehensive marketing campaign to drive consumers to choose Real American Hardwood products. We will start by launching a $500,000 campaign that includes Paid Social Media, Paid Search, Media Relations, Consumer Website, and In-Store Promotion. With greater funding, we can expand the program’s impact.

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Contribute Now

The RAHC is seeking the financial support for the national campaign from regional and national industry trade groups and associations, hardwood and veneered hardwood producers, distributors, manufacturers, and suppliers. Support for the Real American Hardwood promotion campaign is voluntary, and we encourage all members of the industry to participate at any level they are able. Suggested annual contributions range from $600–$6,000.

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HMR Guitar Giveaway In Support of the RAHC

Buy your tickets now for a chance to win a custom built guitar and support the Real American Hardwood Coalition at the same time! Designed by Ferner Fine Instruments, in Memphis, TN, the guitar has a value of over $4,000. Click here to learn more and buy your ticket!

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